They have the starkest contrast between view rate on desktop and mobile. Consider 25-34-year olds - an age group just starting out in their careers. People are on the go and don’t have as much attention or time to devote to ads. So why do desktops receive a higher view rate for YouTube ads than phones? It might seem a little backward given that mobile use is the leader across all devices.īut when it comes to your YouTube ads, we can infer that smartphones naturally ensue more skips or lead to weaker attention spans. Not to mention - 55-64 year-olds are the most active on tablet devices. There is that possibility that tablet browsers read as desktops, so it’s important to analyze how well tablet devices could fit into your strategy. Tablets fall the lowest at 26.2%, but don’t leave them out completely. The average view rate for desktop is 35.4% compared to 33.2% on phones. Those 24 or older are most likely to watch ads on desktop.
#Youtube app desktop view on mobile full
While that was certainly the case, it’s desktop that takes the lead in YouTube ad engagement.ĭownload the full 2018 YouTube Data Report to see what else we found.Īudiences are more likely to watch your ads on desktop devices While taking a look at device data, we expected to see high view rates across smartphones. The report examined view rate and cost per view metrics across demographics, seasonality and device.
![youtube app desktop view on mobile youtube app desktop view on mobile](https://i.ytimg.com/vi/p_TN9GEqbBA/maxresdefault.jpg)
In the recent 2018 YouTube Data Report from Strike Social, we analyzed a year’s worth of data across 22 industries. We may live in a mobile world, but when it comes to advertising on YouTube, mobile isn’t the only answer.